INFLUENCE BUYERS BEFORE CONSIDERATION.
A Honda dealer tasked its agency, Omni Advertising, to help identify and prospect future Honda buyers and influence buying decisions pre-purchase.
THE SOLUTION
The agency leveraged market differentiated Oracle audiences and Oracle premier data partner audiences from Polk and Edmunds, to build custom model-level audiences for Honda and conquest competitive models. These models were used in the agencies programmatic advertising campaigns through their Demand Side Platform (DSP).
THE TAKEAWAY
With the addition of new Oracle data and partner data, performance improved year over year across the client's display and video campaigns.
37% Lower Display CPC35% Lower Pre-Roll CPM
28% Higher Video Completion Rate
