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Digital Marketing Social Media TikTok

Rev Your Engines: TikTok Marketing for Auto Dealers

January 20, 2023 by Bill Jackson

If you’re an auto dealer looking to kick your marketing into high gear, look no further than TikTok. That’s right, the app where people dance and lip-sync to songs has become a powerful tool for businesses to reach a larger audience and boost sales. Let’s review five benefits of TikTok marketing for auto dealers in terms of paid and organic posting.

  • Wide Reach: TikTok has a vast audience of over 1 billion active users worldwide (and still growing!), making it an excellent platform for auto dealers to reach out to potential customers. TikTok’s algorithm favors new and unique content, which means the chances of your content going viral are high if it’s creative and engaging. This reach and format can greatly benefit Gen Z (and Gen Alpha soon!).
  • Increased Brand Awareness: TikTok marketing can help auto dealerships increase their brand awareness, allowing them to showcase their brand’s unique selling points and features. Auto dealers can make their brand stand out in a crowded market by creating engaging videos showcasing the vehicles’ features and benefits. 
  • Cost-Effective: TikTok’s paid advertising is relatively cheaper than other social media platforms, making it a cost-effective way for auto dealerships to promote their products. TikTok ads use a cost-per-click (CPC) model, meaning dealerships only pay when users click on their ad. And now, with Vin-Specific carousel ad types, dealers can showcase their inventory.
  • Engagement: TikTok has high engagement rates, which means that users spend more time on the platform compared to other social media platforms. Auto dealerships can leverage this high engagement rate to create interactive and engaging content that encourages user participation, such as challenges, contests, and giveaways.
  • Targeted Advertising: TikTok’s advertising tools allow auto dealerships to target their ads to specific audiences based on demographics, location, interests, and behavior. This targeted advertising helps auto dealerships reach the right people at the right time, increasing the chances of conversion.

Despite the benefits, auto dealers may hesitate to use TikTok marketing, given the recent state bans on the platform. However, TikTok has taken measures to address security concerns and ensure the platform is safe. ByteDance (TikTok’s parent company) has created a new team within TikTok that will manage all aspects of the TikTok platform in the U.S. concerning data controls and platform integrity. Additionally, 100% of all new U.S. user traffic is routed to a secure environment in the Oracle Cloud Infrastructure rather than to TikTok’s servers in Virginia and Singapore.

TikTok marketing offers several benefits for auto dealerships, including increased brand awareness, wide reach, cost-effectiveness, high engagement, and targeted advertising. With the platform’s continued growth and innovative features, TikTok marketing can be an excellent addition to any auto dealership’s marketing strategy.

To learn more about how TikTok can be integrated into your dealership’s full marketing strategy, contact the Omni Advertising team today!